Apple Puts Up Billboard Highlighting iPhone Privacy Near CES 2019 Venue

Apple has never traditionally taken part in Consumer Electronics Show (CES) which happens at the beginning of every year in Las Vegas. However, for this year’s CES, while Apple has not taken part in the trade show, it is going to make its presence felt with its “What happens on your iPhone, stays on your iPhone” billboard that it has put up near the Las Vegas Convention Center. The area is also adorned with many high profile hotels.

With thousands of media journalists, tech press, and folks from the media industry visiting CES over the next week, Apple could not have selected a better spot for this billboard. With this billboard, it would make its presence feel at CES despite not being there on the show floor.

Apple’s chief competitors Google and Amazon will be at the CES trade show floor showing off their voice assistants and perhaps announce some new features for it.

Apple is highlighting the privacy aspect of iPhones and iOS with this ad. Unlike other companies, Apple gives a lot of importance to the privacy of its users and goes to great extent to protect it. The tagline on the board is accompanied by the link to the privacy page on Apple’s website.

It is definitely an interesting move from Apple to remind the tech press and media at one of the biggest consumer trade shows of the world about the privacy aspect of iPhones.

Like this post? Share it!

Comments

Post a Comment

Popular posts from this blog

iPhone XR IP67 Water-Resistant Rating Explained: Here’s What It Really Means

Image
Despite costing almost $250 less than the iPhone XS , the iPhone XR offers almost the same set of features and experience as its more expensive sibling. Apple does make a few compromises to reach that $749 price tag of the iPhone XR including a downgrade to IP67 certification. While the iPhone XS and iPhone XS Max come with IP68 certification, the iPhone XR features an IP67 certification. That’s not bad by any means and the same as iPhone 8 and iPhone X from 2017 . But what exactly does the IP67 certification mean? Read below to find out. What IP Certification Really Means The IP certification guideline has been defined by the IEC 60529 standard which provides an Ingress Protection a.k.a IP rating to all consumer devices for their dust and water-resistance capabilities. The ‘6’ in the IP67 rating of the iPhone XR denotes its dust-resistance capabilities, while the ‘7’ denotes its water-resistance capabilities. While 6 is the highest dust-resistance rating ...
Read more

Class Action Lawsuit Against Apple Over Spectre and Meltdown Vulnerabilities Gets Dismissed

Image
The hardware vulnerabilities Spectre and Meltdown were big deals leading into 2018, but it looks like Apple will avoid major legal action in regard to a class action lawsuit filed against the company. If you’ll recall, a class action lawsuit was filed against Apple in January of 2018 , with the complaint at the time saying, “Apple knew about the Spectre and Meltdown security defects as early as June of last year, and, as such, did not inform its customer base in a meaningful timeframe. In addition to that, the complaint states that Apple cannot implement a fix for Spectre and/or Meltdown without heavily impacting the performance of those processors”. Apple, for its part, did patch the issue for both iOS devices and macOS machines out in the wild, but that did little to assuage folks affected by the issue in the first place. Which led to that lawsuit. However, AppleInsider is reporting on Friday that the litigation against Apple has been dismissed due to a “lac...
Read more

Carriers Say They Will Close Access to Customer Geo-Location Data to Third-Parties

Image
One of the pieces of the giant data puzzle that carriers are able to routinely obtain from a smartphone on its network is geo-location, but unfortunately for customers that data hasn’t been handled all that well. In a report from The Verge , two of the three wireless carriers that were specifically named in a recent in-depth report regarding the misuse of customer geo-location data have responded in a hopefully meaningful way, indicating that change is (finally) coming. As a quick recap, it was recently reported this week by Motherboard that all it took was paying $300 to a bounty hunter and supplying a phone number to track down a device, and its owner, to a specific location. That bounty hunter picked up the data, which required no hacking at all, from a third-party company called Zumigo, which was providing data access from major phone carriers by way of another company called Microbilt — which has been offering its services to several companies for quite some time. The ...
Read more